betty Burgers
HAMBURGER FAST FOOD CHAIN
BRANDING
The Betty Burgers founder hired our studio to create a unique brand for a new chain of hamburger restaurants. The idea was based on a story. A story about a young woman who kept her father’s burger recipe alive. She had an intriguing past. Her name was Betty.
What We Did
We created a logo, menu and sign system that reflects the story of Betty and her life. With the tagline of “Hot Buns and Juicy Patties” we definitely had fun creating this brand. We started by sketching multiple Betty options, and obviously wanted to have her in a 1950’s style. Custom lettering pulls the logo together. All sealed with a kiss.
