We are a next-generation, high-touch brand agency created by Ted Holladay, a creative director and brand strategist with a reputation for award-winning work that gets results. From our studio in Santa Cruz, California, we work with clients virtually anywhere, thanks to a network of highly talented teams from across the nation.
what makes our studio so different?
we are creative
We know that effective design is an appeal to emotion. Our work is driven by empathy and personality, backed by over 30 years of creative obsession. When it comes to process, we’re fluid, flexible, and passionate about excellence. In our opinion, only interesting people can create truly compelling design, and we bet you can guess what kind of people we are.
WE ARE RESPONSIVE
As our client, you have a direct line of communication to our Kingpin, the creative mastermind. What does that mean for you? No pre-set project limits imposed upon your creative dreams—you get a receptive, ready-when-you-are creative team generating business-minded design that matches your brand’s personality, vision, and goals. We’re invested in really getting to know you.
WE ARE KNOWLEDGEABLE
We use our insight and experience from three decades in branding to translate your brand’s mission into a gorgeous creative portfolio. Combining our top-notch artistic prowess with our intimate industry knowledge produces unparalleled work—work that grows and sustains your brand, looks amazing, and makes you memorable.
meet our creative director
A voracious autodidact, Ted has channeled his interest and natural talent in photography, art, and design into his success as an award-winning branding professional. It all started when he taught himself how to design on a Mac the year after it was introduced. (As you can see, a lot has changed since then.)
Ted has worked with a multitude of global companies from a wide range of industries: Microsoft, Apple, Alcatel/Lucent, Aveda, Specialized Bikes, Cisco, McAfee, Norton, Plantronics, and Rambus, among others.
Ted is committed to positively impacting culture and community in Santa Cruz, where he has lived and worked for 20 years, and frequently works with local businesses, non-profits, and art institutions. He is often a guest instructor at local high schools and colleges, sharing his knowledge of photography and design to inspire young students with a budding passion for the industry.