SOLID Branding, out of NY was recently hired to rebrand McAfee, the most trusted computer software security company in the world. Not wanting to purchase generic stock photography for their brand’s online and print marketing efforts, they needed to extend their own photo library considerably. They wanted photos taken from several locations, scenarios and types of users, including: corporate environment, business casual, cafes, at home, at university, outdoors and action sports, with a mixture of families, couples, students, individuals, business workers and others.

What We Did

Having worked with SOLID a few years back, they hired Ted Holladay to Creative Direct a photoshoot to capture lifestyle shots of their product in use. We found all the talent including photographers, assistants, stylists, hair/makeup and over 30 models. We shot for a week in the Bay Area, and in Santa Cruz, CA. Ted Holladay directed the talent at each location, ensuring an engaging new photo library. It was a whirlwind of a week, but a blast working with such great talent.

The Team

AGENCY: Solid Branding
PHOTOGRAPHERS: David Casteel + Maia Harms
ASSISTANTS: Lance Miller + Caroline Webster
STYLIST: Laura Cook
HAIR / MAKEUP: Sandy Jacquard

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