george howell coffee
PHOTOGRAPHY / ONLINE
George Howell Coffee is a well-known brand on the East Coast. The founder George Howell has a love for coffee, that has spanned decades. In fact he invented the Frappuccino, and sold it to Starbucks! We were tasked with creating a website that not only helped to sell their products better (through a custom flavor/profile sort feature,) and inform buyers on where their products come from, but share George Howell’s knowledge he has gleaned over his many years in the industry.
What We Did
We created a navigation structure that leads the user directly to where they want to go on the site, whether it be to shop, for in-depth knowledge about the coffee process, cafe locations and wholesale information. The two most important sections of the site are Shop and Knowledge. When a user is shopping, they are presented with a map showing where the product specifically came from, who the grower is, and photos of the farm. As well, the user can find the coffee they prefer by flavor profiles or country of origin. Under the Knowledge section, a user is able to read what basically amounts to a book full of content with everything they’d want to know about the third wave of coffee production. The site was created so their staff can easily update content when needed.
