This is a personal design exploration for The Tannery Arts Center brand. The Tannery is an artist live/work community located in Santa Cruz, CA. My studio was at the Tannery a few years back, so I have lots of love for this place.

 

My design exploration was focused around the building’s shapes and colors, and the artists that live and work there. I wanted the brand to feel more modern, and move away from the cow image as brand. When driving by the Tannery, the buildings can’t be ignored, and I felt the brand should reflect that. With an architectural project like this, the buildings and brand should shine boldly for this community.

 

TTAC_presentation_1b-11TTAC_presentation_1b-4 TTAC_presentation_1b-6 TTAC_presentation_1b-8 TTAC_presentation_1b-9 TTAC_presentation_1b-10TTAC_presentation_1b-12 TTAC_presentation_1b-13 TTAC_presentation_1b-14 TTAC_presentation_1b-15 TTAC_presentation_1b-18 TTAC_presentation_1b-19 TTAC_presentation_1b-20 TTAC_presentation_1b-21