In 1959, Jack O’Neill opened his surfboard rental shack named “Surf Shop” on the cliff overlooking Cowell’s Beach in Santa Cruz. Over fifty years later, David Terrazas, Santa Cruz City Councilmember, worked to have the site designated by the State of California as a California Point of Historical Interest. To commemorate the occasion, a temporary mural was proposed, and Studio Holladay was proud to accept an offer to design the layout and do the pre-press for this historic mural.
The site dedication ceremony brought Santa Cruz City officials, including Mayor Hillary Bryant, David Terrazas, and Crystal Birns of the Arts Commission, together with Mariah Roberts and the volunteers who installed the mural. Most importantly, Jack O’Neill and his family were present to hear the speakers stories about Jack O’Neill’s ingenuity, sense of family and the importance of his Surf Shop to the community.
At the time of this writing, the temporary mural will have been installed a second time, and further efforts are underway to fund a permanent mural.